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When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth.

Page load speed

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.

Alt text makes for a better user experience

Create a list of your closest competitors. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site.

It takes time to build up search authority

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Gaz Hall, an SEO Expert from the UK, said: "Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself."

Don’t make your focus keywords too long

Develop SEO-enabled content from creation that is ready to deliver across all devices. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important.