Where are you seeing the fastest movement in the SERP’s? The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing.

Benchmarking Current Traffic Sources and Volume

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy.

Focus on 1–2 long-tail keywords

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy?

Understanding the rationale behind competitor analysis

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Gaz Hall, a Freelance SEO Consultant, commented: "Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO."

Continue to optimize your posts for readability

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the content doesn’t fit their needs. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments.