Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites.

Grant crawlers permission to index the content on pages

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document.

Include relevant keywords into your site headings

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” The key to a successful list post is no more complicated than including a large number of quality items. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per Click, the search engine's primary source of income.

Get inside the heads of your customers

All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic."

Canonical URLs in the Wild

Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank.