I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If I can tell this, so can Google. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links.

Your marketing strategy could use a facelift - consider including webmaster tools to adhere to best practise SEO principles

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Another tip for making long Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example.

Less is always better when it comes to link bait

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Hence – Search Engine Optimisation or SEO. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. When the search program doesn’t reach into the right areas, the program can be rendered ineffective.

This story about quality will haunt you forever

Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over What the heck is an algorithm? I’m glad you asked. According to SEO Consultant, Gaz Hall: "With SEO, you want to tell people about your content that are likely to share or link to it."

Can onsite SEO really make a difference?

Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. If I'm always amazed by the agility of PNS Egypt on this one. Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently.