Paid link-building is considered black hat SEO and is likely to incur a penalty. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. The key to boosting visibility and SEO is staying active.
Implementing Schema is still a vital step in the online marketing process
As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Guest Blogging simply means
writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword.
Encourage Comments on Your Site
Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Google says, that "in
general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document.
Focus more on Brand building
Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Gaz Hall, a Freelance SEO Consultant
, commented: "As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags."
Be personal in a way that big businesses can’t be
Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. As Google’s preferred configuration
for mobile-optimized websites, responsive
design is your best option for delivering a great search and browsing experience to
mobile users. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank.