Date Tags design

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly.

Structure your content to meet your SEO needs

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page.

Start mapping your SEO needs to pages

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.

Technical aspects of search marketing

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Gaz Hall, a Freelance SEO Consultant, commented: "In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”"

Be adaptable and recognise that times change and SEO trends evolve

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience.