There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs).

Is your code too bulky?

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up.

Emotional content often goes viral so make sure it triggers high arousal emotions

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears.

Essential indexes for your backlinks

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query."

Auditing an Existing Site to Identify SEO Problems

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm.