A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks.
It’s tough to track what’s working if you don’t have a consistent flow of online visitors
Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Even just a few
changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your site? If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results.
You may think you know what your audience wants to read
Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). When Google demotes your
page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line.
Who Really Has Time for SEO?
Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Gaz Hall, a Freelance SEO Consultant
, commented: "Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites."
Add your target keyword to your title page
Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. So in the post
Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. Avoid dated domain naming techniques like replacing words with numbers. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.