Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well.

Lack of keywords in the content

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to.

Search For Broken Link Building Opportunities On Google

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page).

Avoid paid links that don't use the rel=nofollow attribute

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Producing content for search engines is also content marketing, list building, and relationship marketing. Gaz Hall, from SEO Hull, had the following to say: "Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites."

Use Semantic Markup To Improve Ranking

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide.