Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Is this project a competitor trying to look like someone else? Each …
more ...Less-competitive terms afford more opportunity for high ranking. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of …
more ...Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. Many webmasters see Panda as a type of Google penalty—but …
more ...Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. A popular practice, and …
more ...It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search …
more ...For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. CSS files should be free from syntax errors. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search …
more ...Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding …
more ...To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Most SEO …
more ...That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. As such, few businesses know what content they need to include in order to attract online traffic …
more ...A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. The …
more ...Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to …
more ...Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …
more ...With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …
more ...f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …
more ...SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. What Are The Most Important Factors SEO Marketers Consider? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. This …
more ...The control scenario ‘A’ is usually defined through several aspects (e.g. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic …
more ...Building links is one thing, but you can also earn links if you put out great content. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors …
more ...Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. The more relationships you have and the more people trust …
more ...By providing contact information, or links to your social media, you can make their conversion much more likely. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. SEO-friendly content writing is not just about pandering to your …
more ...You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …
more ...When it comes to long-term SEO strategies, there are so many tactics to consider. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. So, tough to learn. Providing alt text is also important for accessibility …
more ...When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and …
more ...However, if you have too many, then high volumes of duplicated content may be the problem. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Semantic search takes various factors into consideration before returning results, focusing mainly on context …
more ...Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …
more ...If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In keyword stuffing …
more ...Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. There is little doubt that good search engine optimization (SEO) is important to ensure your …
more ...Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …
more ...Brand mentions and online citation must be handled carefully and well-incorporated into the site content; So many people overlook it. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Google prefers secure websites. Most web hosts offer inexpensive ways to …
more ...We said earlier that you’d need local SEO landing pages for every physical presence you own. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines …
more ...Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. After content has been written. Webpages on HTTPS had positive correlation with higher rankings. A Google study showed that …
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