Generalized or broad keywords or short tail keywords

Competitor analysis is a lot easier when you have the right tools. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. A good rule of thumb is; do NOT expect to rank high in Google with content found …

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Don’t forget about CTR

Who wants more traffic? This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Don’t stuff …

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We've reached a tipping point when it comes to conversion rates

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Is this project a competitor trying to look like someone else? Each …

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One important aspect is sitemaps

Less-competitive terms afford more opportunity for high ranking. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of …

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Bucket brigades based on text links

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. Many webmasters see Panda as a type of Google penalty—but …

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People still ask me about CTR and its importance today

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. Sites supposedly targeted by …

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High advertisement ratio can be mitigated by using scraping

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. A popular practice, and …

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Be sure to use your long-tail search terms

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search …

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Personalization counts: how do authority sites fit into this?

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. CSS files should be free from syntax errors. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search …

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Identify What’s Working and What Isn’t with regards to SEO

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding …

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Think about Long Tail Keywords

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The unfortunate answer is – yes, it is a content issue. Don’t worry if …

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Online marketing changes quickly when it comes to canonical URLs

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Most SEO …

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What's the story about page impressions

You can’t seem to find your content anywhere. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble …

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Clarification about web 2.0

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. It is hard to …

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Supplemental Content for SEO

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. As such, few businesses know what content they need to include in order to attract online traffic …

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The reason everyone loves splogs

Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically …

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Boost site speed and utilise dynamic pages

To have a sound SEO system you must have a good SEO strategy in place. Inbound links refer to links on other websites which point to your website. Google does not always show the title tags as you intend it to to show. It might not take the title tags …

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Focus on performance, user experience, and metrics

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. The …

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How to learn about LSI in a few hours

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to …

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Use Strong, Active Wording

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Bucket brigades based on Google algorithms

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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You may be asked about anchor text in your marketing interview

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. What Are The Most Important Factors SEO Marketers Consider? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. This …

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The back story of white hat SEO

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. The bounce rate is an important metric to measure …

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Design + scraping = Greatness

The control scenario ‘A’ is usually defined through several aspects (e.g. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic …

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Adjust your appearance in search by utilising page rank

Building links is one thing, but you can also earn links if you put out great content. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors …

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Emphasizing fast results by using forums

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an …

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Write a 1000+ words article about keyword stuffing

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. The more relationships you have and the more people trust …

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Can a techie truly understand plugins

By providing contact information, or links to your social media, you can make their conversion much more likely. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. SEO-friendly content writing is not just about pandering to your …

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Longer content ranks better

What is the best way for me to engage with them? Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” A good rule of thumb to keep on top of your SEO strategy is to research the …

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Consider RSS feeds at the inception

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and …

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How to diagnose widgets related issues

However, if you have too many, then high volumes of duplicated content may be the problem. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Semantic search takes various factors into consideration before returning results, focusing mainly on context …

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Let's talk about scraping

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Within the space of …

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The death of organic links

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online …

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Things about link building you have to experience yourself

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In keyword stuffing …

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Top trends in LSI to watch

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high It’s also important to know what kinds …

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Learning about blogs

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Search engines have been running on two wheels, On page and Off page factors …

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Update your white hat SEO on a regular basis

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Things you most likely didn't know about local search

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; So many people overlook it. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Google prefers secure websites. Most web hosts offer inexpensive ways to …

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Wait. Is keyword density really that simple?

We said earlier that you’d need local SEO landing pages for every physical presence you own. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines …

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Follow a consistent cadence towards authority sites

Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. After content has been written. Webpages on HTTPS had positive correlation with higher rankings. A Google study showed that …

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